Ever since its premiere in January 2003, PREMIUM’s visionary concept of selection, high quality and exclu-
sivity in a modern ambient has proven itself and indeed made a mark nationally as well as internationally.

PREMIUM is providing a contemporary trade platform for choice collections, international newcomers and exclusive trend products. Selected for innovation and quality, PREMIUM Fall | Winter 2010 | 2011 will be presenting approximately 900 international women‘s and men‘s collections, a wide assortment of accessories and shoes, as well as fine fragrances and cosmetics. In addition to a strong presence of the most important brands, PREMIUM will focus on current themes such as PREMIUM Green Luxury and PREMIUM Denims. By strategically addressing important buyers and the international press, PREMIUM joins business with lifestyle. As the largest European market – coupled with the creative potential and dynamics of Berlin – Germany is galvanizing broad international interest, appeal and media power!

PREMIUM is open exclusively to trade professionals: exhibitors, buyers and representatives of the press.